Creating value at the onset of meeting a potential new client or when cross-selling your firm’s services means understanding your clients challenges and offering solutions. Often for these meetings we plan the setting, the pitch, and perhaps an elegant digital presentation. Then as we turn to leave, we hand them… a standard brochure [insert sad […]
Month: May 2016
The RFP Mill
5 Keys to Getting Them Done and Won It’s RFP Season… though really only August and the last half of December seem to be off-season in the world of AEC marketers tasked with responding to RFPs. Of course you shouldn’t tackle them all. The first rule of RFPs is to undertake the GO/NO GO checklist […]
What Can You Do To Improve Process and Increase Project Profitability?
(Here’s a hint, you already know) Whether you are an architect, engineer, designer or contractor, odds are that you are excited by buildings; perhaps for their feats of engineering and construction, their social functions, or simply their aesthetic delight. These are typical albeit exciting reasons to be doing what you do. Maybe you have a […]
Keys to Building a Useful Knowledge Bank
If You Build It; It Should Make You Better During the design and construction of buildings, we generate reams of incredibly useful information; information that should be used to not only inform, but streamline our future work. Simply put, if we can integrate knowledge more effectively, we can design and build better buildings. Building […]