• Communication
  • If Sports Teams Dropped the Ball on Knowledge Management, You Wouldn’t Be a Fan

    If anyone understands the importance of knowledge and information management, it’s sports teams. Major and minor sports teams track, monitor, and analyze every player’s health, their progress, their every movement to determine their value. They use the knowledge generated from sales of merchandise, tickets, and concessions to help guide future ticket price and merchandise decisions. […]

  • Knowledge Management
  • I am a Professional; Why am I Marketing Instead of Being Said Professional?

    Every consultant, every small business, every professional can relate to the relentless and overwhelming struggle to balance business development and marketing activities with completing actual client workload. You must do good work to get future work, but you must also work on marketing yourself because what happens when the current work dries up? And we […]

  • Knowledge Management
  • How to be authentic amongst 29 million other “small” businesses in North America

    Marketing and business development went from something professionals typically just didn’t do to something that we obsess about almost overnight. It used to be that professionals went to school, graduated with a professional designation, “hung a shingle” over the exterior door, and then did “good work” to generate a strong career path with lifelong client […]

  • Marketing
  • The RFP Mill

    5 Keys to Getting Them Done and Won It’s RFP Season… though really only August and the last half of December seem to be off-season in the world of AEC marketers tasked with responding to RFPs.  Of course you shouldn’t tackle them all.  The first rule of RFPs is to undertake the GO/NO GO checklist […]